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Blogging is an excellent way of bringing personality to your online presence. Less formal than an 'official' website, blogs allow you or members of your staff to express opinions, to be more light hearted and more engaging. However, you still want the look and feel of your blog to not completely break all of your corporate identity guidelines. Often a more fluid version of them is acceptable, reflecting the informality of the medium.

Produce interesting and useful content and your customers will comment, starting a two-way dialogue. Since the search engines such as Google routinely index the content in blogs, you will also find new customers arriving to read (and comment on) your material.


But what to blog about? Which Blog platform to use? What should it look like? Should it be integrated into your site, or should you keep it separate?

mkWebSolutions can advise on all aspects of blog creation and can design templates for all major blog platforms.

So if you want to show your customer your informal side, give us a call on 01908 828961 or send us a message

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